• Are you targeting & attracting new customers?
• Can potential customers easily find your company name when they have a need?
- • Are you increasing business from repeat customers?
In the Mr. Handyman marketing program, we define tangible initiatives as those strategies that generate awareness and interest through visible efforts. These include all levels of online marketing, pay-per-click, organic and social to name a few. Additionally, proven tangible strategies include direct mail, back-marketing, broadcast media and more.
• How do you answer the phone when a customer calls?
• What kind of first impression does your business make with new clients?
• Do you thank customers for their business?
Intangible initiatives are things that Mr. Handyman owners do each and every day to improve customer satisfaction. Typically, these strategies are more difficult to measure or even to calculate the investment. With Mr. Handyman though, our programs are designed to help you measure the value of the intangibles, placing value on phone selling skills, customer feedback and more. Together with the tangible marketing, our franchisees are poised for success by having insight and information into their marketing investments.
THE FOUR PILLARS OF MR. HANDYMAN'S MARKETING SUCCESS: BE FOUND. BE REMEMBERED. BE ENGAGED. BE CONTINUOUSLY Improving.
Mr. Handyman launched our new marketing pillars in 2006 when most advertising was still done in the traditional mass media sector. Despite the dramatic advances in technology and the subsequent changes in consumer behavior in recent years, these four tenets continue to be as relevant today as when we introduced them.
Now, more than ever, it's important to be there when consumers are searching for you. Mr. Handyman ensures our franchisees are front and center providing:
• A leading web presence that continually outranks the competition
• A first class national website that receives over 75,000 unique visitors, five million page views, and thousands of new leads per month.
• Local, customizable websites with distinct URLs that attract new customers and employees.
• A bold online social media presence with a steady stream of new content and consumer interaction
• National paid search, display and re-marketing programs
• Continuously optimized SEO presence both nationally and locally
• Leading online reputation management
• Consistent rankings on the first page of Google for many of the services that drive leads to your business
Top-of-mind consumer awareness is crucial to the success of a business. Mr. Handyman provides our franchise owners with the strongest national brand recognition in the home improvement category. Plus, each and every day, we continue to increase consumer awareness by utilizing:
• National and local media coverage and PR events
• Bold, creative and consistent advertising
• National advertising programs to maximize brand exposure at a minimum cost
Everyone in business knows it's easier to keep a customer than it is to find a new one. To help our business owners build stronger relationships with their customers, our marketing program includes a wide array of come-back advertising strategies including:
• An online software system to receive client feedback and ensure their satisfaction
• A referral program to increase a word-of-mouth advertising
• Automated personalized in-home service reminders and marketing pieces
Be Continuously Improving.
At Mr. Handyman, we believe the greatest success comes from continuous improvement so we are always on the lookout for ways to help drive greater results from our businesses and from among our people. As such, even though we are the franchise leader in a growing industry with the highest consumer brand recognition, we continuously find ways to improve our customer relationships through new and improved marketing strategies. Likewise, we develop new selling techniques for our owners and their staff to continuously build customer satisfaction in our breadth of services.