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Passionate Leadership

The strength of your Mr. Handyman support team starts at the top. Their Passion for Performance fuels an energy and commitment to achieve success. Their vision is focused on your success. Their resources are invested in your success. And, their time is devoted to your success. Now it's time to meet these highly regarded and hugely inspiring team leaders.

Alex Roberts, President
Alex Roberts is president of Mr. Handyman. He joined Service Brands International (SBI) in 2004 as a Mr. Handyman franchise development manager. He showed a unique ability to create a trusted rapport with franchise candidates and recruited many of our Mr. Handyman owners. He rose to vice president of franchise development for all SBI brands—Mr. Handyman, Molly Maid, 1-800-DryClean and ProTect Painters, and most recently served as president of ProTect Painters installing innovative systems, sales training modules and support programs to help our franchise owners grow sales and increase profitability even during difficult economic times. Alex holds an M.A. in Communications from Eastern Michigan University. He earned his undergraduate degree from the University of Michigan, where he was a four‐year letterman and captain of the hockey team. A draft pick of the Chicago Blackhawks, Alex spent 14 years as a professional ice hockey player and coach including a four-year stint leading the USA National Under-18 team. Franchising World, the franchise industry’s premier publication, profiled Alex in a feature article that drew parallels between coaching high-level sports and managing a franchise business. Both require leadership, strategy, excellence and accountability, qualities Alex honed on the ice and has effected as a brand president and member of the SBI executive team.
Bobbi Branham Ellison, Franchise Development Manager
Bobbi Branham Ellison is a franchise development manager and works solely with candidates exploring the Mr. Handyman franchise opportunity. In the seven years leading up to her current position, Bobbi helped place more than 35 franchise owners in all four of Service Brands International’s companies: Molly Maid, Mr. Handyman, 1-800-DryClean and ProTect Painters as a franchise coach. She is a tremendous resource to candidates going through our investigation process. Bobbi’s experience helps her expertly answer questions about Mr. Handyman and help people through our renowned “Meet the Team Day” experience at the Home Office in Ann Arbor, Mich. She has additional sales experience at ComForcare Senior Services and ReMax Properties as a real estate agent, where she received company accolades for her achievements.
Meg Roberts, Vice President of Marketing
Meg has been on board as Director of Marketing for Molly Maid for three and a half years, and was promoted to the Vice President of Marketing in January. Her leadership in our creative, interactive and strategic plans helped Molly Maid achieve 6 percent growth in 2010. In Meg's role, she leads Mr. Handyman in developing their marketing strategies, tactics and plans for continued growth. Meg is looking forward to contributing on both brands and managing the brands to continued success. Meg has an undergraduate degree from the University of Michigan and a master’s degree in advertising and consumer research, from Michigan State University. Prior to joining SBI, Meg worked for BBDO advertising agency.
Megan Conway, Director of Marketing
Megan Webb provides direct owner support, beginning in the Right Start process with an initial marketing plan. Webb then provides in-depth, hands-on support to owners during initial training as the 12-month marketing plan is finalized. She has spent four years on Mr. Handyman’s marketing team, and has a rich understanding of print and multimedia marketing strategies. Webb has been instrumental in forming co-ops where neighboring owners pool their advertising budgets for the most efficient spend. She also spends time in the field sharing best practices and providing new tools and solutions for owners’ marketing success.
Brandi Kloostra, Interactive Marketing Director
Brandi Kloostra serves as the Interactive Marketing Manager leading the website efforts and Internet lead generation tactics. Kloostra comes to Mr. Handyman with over 12 years of impressive experience in both interactive and traditional marketing in both retail and business to business environments. She’s an expert with Google AdWords, search engine marketing, social networking and more. Brandi is in charge of developing state-of-the-art online customer experiences, while using her expertise for monitoring web performance and implementing change in this fast-moving media. She also manages the deployment of innovative technologies (e.g. blogs, podcasts, forums, etc.) to support business objectives, and will support owners with their paid search campaigns through Google, Yahoo and MSN with the help of our agency of record.
Gae Miller, Sr. New Business Manager
Gae Miller has spent eight years in the Mr. Handyman Right Start department, training well over 250 businesses during her tenure. Her education and professional background bring a wealth of marketing, advertising experience, along with a penchant for technology. After purchasing a franchise, the Right Start team is the first contact to welcome and integrate brand new owners into the Mr. Handyman system. Working from an extensive checklist, Right Start helps owners do everything from forming corporations, establishing a DBA, locating office space, ordering technician vans and acquiring the necessary insurance coverage. These tasks and more are accomplished through a partnership lasting four to eight weeks over, consisting of six different interactive webinar modules and weekly, scheduled phone calls.
Karen Wenson, Business Management Advisor
Karen Wenson supports new business launches and leads sessions during new owner training classes based in the Home Office. Wenson brings 25 years of management and training experience to her role, and can relate to new franchisees as she and her husband once owned a group of pizza stores on the East Coast. She also works with peer financial groups, allowing similarly-sized businesses to work together and address relevant topics and brainstorm for shared success. Wenson’s contributions also include leading national interactive webinar sessions, sharing Operational expertise throughout the Mr. Handyman system.
Mike McCarthy, Director of Operations
Mike McCarthy joined the Mr. Handyman operations team as a Regional Service Manager in 2005. Since then, McCarthy has developed many business relationships with the owners he has supported over the years and has built a solid reputation within the Mr. Handyman system. He was then promoted to the Director of Operations and works closely with our team of Business Management Advisors.

Prior to Mr. Handyman, Mike spent 8 years in his family business from startup and was instrumental to the success of the furniture franchise. After several years in retail management, McCarthy most recently spent over 7 years in the staffing industry providing excellent customer service to his clients. With his wide variety of experiences, he brings a valuable skill set to the operations team and is dedicated to building the Mr. Handyman system.
Frank Foti, Business Management Advisor
Frank Foti is a member of the Mr. Handyman operations team and leads our larger and longer projects program. He is charged with providing our franchisees with the tools, training and resources to confidently and profitably land and manage improvement projects such as multi-faceted bathroom makeovers. Frank spent the past 14 years as a licensed, residential builder and construction manager, and he has extensive custom remodeling background and sales and estimating experience, as well. He is a graduate from the University of Michigan.
Anthony Garbacik, Senior Commercial Sales Developer
Anthony Garbacik holds the senior commercial sales developer position and is a member of the Operations Team. His primary focus is on increasing franchise owners' sales through the use of the National Service Providers, development of strategic alliances as well as local commercial development and national product installation partnerships. He previously worked as a Mr. Handyman franchise development manager and was an integral part of our system’s growth during those seven years welcoming many of our current franchise owners into their businesses. Anthony has a great understanding of the Mr. Handyman operating model and has built and maintained strong relationships with our franchisees to help him lead this important initiative for the brand. Anthony graduated from Michigan State University with a concentration in Business.